As we create new designs, write new stories, and develop new products, we strive for perfection. We want to add that magical touch. The perfect anecdote. That excellent color. The right font. An irresistible interface.

After several sleepless nights and hours of endless touching and retouching, the final product is often mediocre. But we try to justify to ourselves its outstanding beauty, one that is only evident to us because of the effort invested into it.

In truth, the perfection we seek is hidden in repetition. Also, perfection is unplanned. And if you ask me, it always comes off as unmerited. The more frequently, you create products, write stories, and draw new designs, the closer you will be to building a reputation of always attaining perfection.

The first several products won’t be anywhere close. That’s perfectly okay. Just keep going, champ!