Contrary to the widely accepted belief that people and businesses innovate to gain an edge over the competition, innovation actually sets the goalposts for the competition to begin.

While innovative teams do seemingly new things in alien ways, competing businesses seek better ways of doing old things, employing the best makeshifts to improve the bottom line.

So, where else does competition appear in the innovation equation if not on the right-hand side of the ‘equals’ sign?

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