Egomaniacs, most call them. We run into them often. Some of us even live with one. And the best way to deal with them isn’t by avoiding them. Not when they make up a part of our lives.
Instead, being boring and appearing dumb most of the time can repel them from you. Sooner or later, they will be the ones avoiding you for being uninteresting.
And even though this wonderful set of humans garner attention at great expense, they are less likely to trade your reputation for it. Why?
Because being boring and dumb is no news. You can’t be made a topic of discussion for being so. At least, it won’t pass for an interesting topic.