Contrary to the premise upon which the various fields of social science are built, individual behaviors are predictable to a significant extent.

We react uniquely to cues as they happen even before we think about them. Thereafter, we justify our actions with the least flimsy reasons.

“Man would crawl towards pleasure but will flee from pain and imminent danger.”

As we run from perceived danger, we often run into troubles. Then seek solutions for problems that we have put ourselves. We rarely think about preventing or avoiding these problems. Hence, available means of prevention are seldom valued.

To better predict or dictate the behavior of another person, understand how they react to cues and use those cues to influence their behaviors.

A thirsty panda will not jump into a stream nearby willingly, but only a thin layer of burning grasses coming its way will send it diving deep into the Atlantic.